Meet our Family

Louise Simons

Team Assistant

Sero
Louise is most happy when spending time with her husband and family.  She is an animal lover, especially dogs and given the chance, would have a house full of them.  She also enjoys watching movies at the cinema accompanied with a big bar of chocolate!

Holly Evans

Head of Finance

Sero 
Holly is happiest on the beach with her family. In the wind, rain or shine there is nothing better than the sound of the waves and the feeling of sand underfoot.

Kris Ablett

CX Manager

Sero Life
Kris’ favourite places are the kitchen and the dining table and would gladly spend his life simply moving between the two only venturing outside to light a barbecue.

Andy Sutton

Director of Design & Innovation

Sero
Andy likes to be amongst nature or great design (preferable both), whether DIYing, walking, swimming or cycling, though in all instances he’ll want it to be in the sunshine and ending up in a good pub. Or three.

David Williams

Non Executive Chair

Sero 
David’s favourite place is his home, a tranquil lakeside property on a farm in the Cotswolds. Its location brings together all his hobbies.

Jim McArdell

Development Manager

Sero Projects
Jim loves the to be in, next to or just generally within sight of the sea be that surfing the waves, walking on the beach or spending time with the family.

Cerys Williams

Project Coordinator

Sero Life
Cerys’ happy place is anywhere with her husband and son, however if that place also happens to have ice cream then she’ll be smiling from ear to ear!

Keiron Lloyd

Project Manager

Sero Projects
Keiron is happiest whilst in the Sea, be that dipping his toe during a beach walk with his partner or whilst Scuba Diving in the warmer months (which is ironic given his allergy to Fish).

Katie Wiliams

Brand Manager

Sero Life
Katie loves nothing better than trekking up the Sugar Loaf mountain with the family to indulge in the breathtaking views of the Monmouthshire valley… (also nothing to do with the vineyard conveniently placed at the foot of the mountain!)

Matt Kane

Digital & Infrastructure Manager

Sero Projects
Matts absolute favourite day out is a trip to Durdle Door beach along with his family, dog, dinghy, body boards and plenty of food!!

James Williams

Managing Director

Sero
James is happiest when exploring the Welsh forestry, pure escapism, get as far away from civilisation as possible and be surrounded by the amazing natural environment we have. Usually accompanied by small people carrying sticks.